Marketplace Transformation: Dragon Mart began to explore a new B2C model

When one day, most of what you need can be found on the Internet, then you would refuse? I think the answer is self-evident. According to China Internet Network Information Center, the current scale of Chinese netizens had reached 338 million people, the Internet is changing China, the Chinese way of life to change, especially in shopping habits, with the development of Internet technology, broadband penetration and the standardization of logistics , online shopping has become a lot of people, especially 80, 90 after an important channel for consumption.

The rapid development of e-commerce channels to bring pressure on the traditional

Hit the face of e-commerce and traditional channels of stores feel the pressure to become more and more. In the beginning, the channel store e-commerce is like the attitude of open source software, like Microsoft's response to a kind of pervasive attitude of denial, they can just e-commerce development in 10 years time, the channel store from denial to anger attitude then fear, and now they finally face this fact and had to accept e-commerce market is eating into the traditional channels of business to bring pressure on them.

Chosen in the face of traditional channels and acceptance of electronic commerce, another question should be born Yun, channels, and online store offline channels channel integration? While traditional e-commerce channel has deep feeling important, but the stick has been thinking, coupled with the lack of actual operational experience, make them into new areas of confidence in new technologies, it is extremely inadequate. Look at their dealers a one shop in Taobao, the advertising costs to drop to Baidu, the traditional role of channel store more embarrassing, and integration of e-commerce into the traditional channels of stores urgent matter.

Dragon out of the new ice-breaking e-commerce mode of cooperation

When a strong business out to a new field antenna, usually in three ways. First: set up your own team, and constantly in-depth exploration; Second: acquisition of a business company in the field extension; Third: with a new business partner. Dragon chose a third way, in this way although it looks a little conservative, but for one sits more than a decade of history in Zhongguancun's old store for the traditional channels, people have an exciting breakthrough.

Dragon's e-commerce site was founded in 2007, but the true scale commercialization operations in 2008 found a joint venture between Dragon and the large long-Po (http://www.dajiubao.com/) site, with the search cooperation, Dragon was a comprehensive B2B2C and B2C e-commerce experience in technical support and Internet operations, and achieve the Dragon's line and e-commerce channels to keep pace with the situation, the same year also introduced the service for users of small Kubo unified service system .

Big Kubo explore new business model

Dianzaishangwu generated by explosive growth of the hidden dangers have become a focal point for the problem, we significantly reduced on Electronic Commerce, people shopping for Shijianchengben and Hua Fei costs, Danshi lack of integrity, lack of unified management, Meiyou relevant laws and regulations right Xiaofei Zhe Quan Yi protection, also make e-commerce market is becoming increasingly unhealthy. In an authoritative survey shows that 28% of consumers had an unpleasant experience of online shopping, many people will be online shopping as an adventure and gambling.

Based in search of e-commerce technology platform and membership system, Dragon to create a "big old long bao bao + small" mode, to some extent, solve these problems. At first, Kubo provides consumers with secure online shopping services, 3C, all settled in large Kubo dealers are strictly audited through the Dragon shop operated business with entities in the link can guarantee that the goods sold online quality. The after-sale problems, Dragon is a unified service through Kokubo mechanism provides guaranteed long-term service, when consumers buy products and enjoy the small Kubota service, after-sales problems coming from Dragon to take, even if the dealer because the operators poor closure, or sublet the counter can not be found will not affect the sale of consumer issues, and to some paid basis, Kokubo can also provide consumers with a permanent service. With these two aspects of security, online consumer will no longer be an exciting adventure.

An addition or a multiplication?

All along, people's views will always view e-commerce in the end of the traditional channels, but in fact they are not completely in opposition to sales, from the Dragon and the search after the marriage among the major long-bao, we can see , between the two channels with each other and mutual support.

In this way, dealers added by large long-bao, a distribution channel, consumers can order online and make payments, the after-sale problems arise, consumers can find dealers in the physical stores, or direct search for Dragon, do not would again like any other e-commerce sites often appear and complaints can not find the seller's dilemma, the process of completely replacing the product by the consumer's control and there is a system 鍙緷.

Dragon's new e-commerce model, the traditional channels of OCS provides new ways and means, this is not a simple extension through the Internet channel, closing channel, or the reconstruction of channel mode, but the clever use of the advantages of traditional channels, combined with e-commerce model will maximize the commercial value. In this new e-commerce model, to provide technical support and operational services in the search also cooperate with the traditional enterprise, access to industry-derived advantages of the new e-commerce platform.







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