Monday, October 11, 2010

SAP Henning dialogue: a complete understanding of China


Will lose the opportunities to enter the market, we believe that the risk in any market is always there, but in China is relatively small.

I come to China last year, I came three times to go to India only once. I began to Chinese customers a complete concept.

Many people on the "innovation" is a misunderstanding, that the so-called "innovation" is something entirely new, but in fact not the case you may want to change your business model, profitable, business organizations; Second, one must have a Good IT environment and appropriate technology.

"First Financial Daily": SAP recently established with China's Neusoft deep strategic partnership, this collaboration will be of what SAP China's strategic influence?

Henning: The Chinese market has its own specialty, we know there are many branches of multinational companies, our target customers do not just gather in these branches, because we already have cooperation with them. We will select about 10 to 20 companies as our clients to develop key goals.

I would like to deliver two messages to the Chinese market, the first of what we know best to help Chinese enterprises; Secondly, if you want to enter the international market, choose the best partner is necessary, maybe you is currently no international plan But when you have a day to go international, you must update the products you use, which is usually the price will be very expensive.

SAP at the end of May reached a strategic cooperation with Neusoft. Neusoft agreed medium-sized markets in some areas of cooperation, especially for those less than 5 billion yuan turnover of enterprises to provide more suitable products and services. China hopes that bilateral cooperation, especially in China's manufacturing industry, industry sub-systems (micro-vertical) solutions.

"First Financial Daily": how to evaluate the performance of SAP in the Chinese market?

Henning: Currently SAP SAP China's share of the world is still relatively small, but we find that China is a very potential market. First of all, we need to do is to tell the Chinese market of potential customers, we will be co-operative relationship between, rather than a simple business relationship. This will be a long-term plan, we first need to do is to give them confidence. We in Europe have similar experience.

Will lose the market's opportunities Wen Ti, we believe, that risk in any market always exist, but more in China's relatively small. We are in China for more than ten years of development, with many local partners, we believe that through such cooperation to develop in such a market is a better choice. Cooperation with our partners not only authorized it, we will evaluate the cooperation between us and with reference to the customer suggestions and options to adjust.

"First Financial Daily": You mentioned that in addition to outside sales business model and software, SAP has a stronger commitment to China, such as R & D center? Can elaborate?

Kagermann: We have world class SAP Shanghai Research Institute, currently has more than 600 employees, its size will reach 1,500 in 2009. We will expand cooperation with Chinese universities to enable students to learn to use SAP software. According to the experience in Germany and the United States, we are to do so. University of software and funding to enable them to train students.

In China, first of all, we have started to train about 4,000 students a software school, we know the importance of talent in the Chinese market, on the other hand, we can also do some testing on the new software. In addition, we find a number of companies, our products and their combination of original products, testing the relevant circumstances. I think our plan is fully detailed, then, let us look at how the feedback.

"First Financial Daily": You mentioned SAP is looking for and found some coastal areas such as traditional industries such as iron and steel industry customers. For traditional businesses such as steel, you have any suggestions?

Kagermann: We already have more than 10 Chinese iron and steel industry users. These businesses also hope to enter the international market, need IT support. I would suggest to them to prepare for, there are good IT facilities, a transparent mechanism to enter the international market.

"First Financial Daily": there are in the Chinese market for the acquisition plan?

Henning: India and China are two important Asian markets. I come to China last year, I came three times to go to India only once. I began to Chinese customers a complete concept. Our model of the Chinese economy and the achievements of great interest.

Acquisition, depending on whether we are here business needs. We hope to achieve at the same time conducive to China's economic and SAP. Achieve win-win is our goal. "First Financial Daily": You just wrote a book on the revolutionary business model, the original purpose of writing this book, what is?

Henning: This is a technology from a business point of view, not discussed in terms of IT industry in the next time a book on how to change the business environment.

In writing this book, we interviewed a lot of big companies CEO, and in the form of a questionnaire to seek their views, IT technology trends in the future, should be made to the impact of business environment. The book's audience and business leaders who are not IT industry and technical personnel.






Recommended links:



lg Ks660 it makes life exhilerating



MPEG4 to MPEG



3GPP to WMV



MPG To DivX



No comments:

Post a Comment